Mini-Course & Email Marketing Strategies For An Internet Marketing Business

As an internet marketing business owner, a mini-course is an excellent strategy to market your web site. These are some of the different steps to setting up your mini-course to drive visitors back to your website.

The mini-course starts with the first email your new subscriber receives. The purpose of the 1st email is to welcome the subscriber and introduce the topic. The subscriber should receive this email immediately. It continues with the 2nd email, which covers a different point in the topic of the course. The 3rd email should be used to promote an additional program or resource that you can make money from. The 4th email should be a continuation of the mini-course topic that you are covering. These emails should go out in 2-3 day intervals.

When doing a product launch, if you are going to do a teleseminar, you do not have to launch the mini-course first. You can have the mini-course and the teleseminar go on at the same time. The mini-course gives you a reason for emailing your web site visitor 5 times in a 10-day period.

The next step after the mini-course is delivered is to offer content that is of value to your subscriber every 7 days. This content can be in the form of a newsletter or tips. In your internet marketing business, you include the mini-course and the follow up tips in your follow up emails in your autoresponder.

In addition to follow-up emails, you should also use the broadcast feature when appropriate. The broadcast feature allows you to send emails to your entire list immediately. There are several reasons why you may want to do this as the owner of an internet marketing business. Maybe you have a new product that you are launching and you want to tell your list about it. When you use a broadcast email, whatever you send is going to go to every subscriber who is still actively subscribed to your list.

Hopefully, you now understand how to use a mini-course to drive repeat visitors back to your website. Implementing these strategies will result in more income from your internet marketing business.

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Stephen Beck teaches families how to sell information products. Go grab his 3 free videos at http://www.8weekstoprofits.com so you can start now.